![]() ![]() Each has its own set of pros and cons, and ultimately the one that’s best for you depends on your available time, resources, and ultimate goal. This post will uncover the differences between the two main types of direct mail marketing: EDDM (Every Door Direct Mail) and targeted direct mail. ![]() The case for direct mail is certainly strong, but what options does a business have when it comes to direct mail, and which is the most effective choice? And it may come as a surprise that 82% of millennials view messages printed on paper as more trustworthy than digital. Si está realizando una oferta, abriendo una nueva ubicación u ofreciendo cupones, EDDM puede ayudarlo a enviar tarjetas postales, menús y volantes a los clientes adecuados. This is likely due to the lower volume of marketing messages the average person finds in their mailbox compared to their inbox (the average household receives only two pieces of direct mail a day compared to 157 emails). Publicidad Asequible y Dirigida Utilice los servicios de Every Door Direct Mail ® (EDDM ®) para promocionar su pequeña empresa en su comunidad local. For example, up to 90% of direct mail gets opened, while only 20-30% of email gets opened. We do everything for you except drop the cards off to the post office.If you’re a person who thinks direct mail marketing is outdated, ineffective, and altogether dead – think again.ĭirect mail makes an impact in ways digital marketing simply does not. ![]() Once prepared, we ship the cards to you and all you have to do is drop them off at the post office. We will assist you in creating your paperwork and consult with you on preparing your cards for Every Door Direct Mail delivery.Ģ) We Prepare the Mail For You For only pennies more, we can prepare all of your paperwork for you and bundle the mailing exact to post office guidelines. Ways to use the "Every Door Direct Mail" program:ġ) You Prepare The Mail You can print the postcards with us and we will send them to you for you to complete the preparations for the Every Door Direct Mail program. Combine that with a 63% savings in postage compared to a first class stamp and mail becomes the most powerhouse marketing tool in your arsenal. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Every Door Direct Mail marketing can help drive traffic to your local businesswhether on foot or online. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 18.3¢ per postcard without even needing to have a mailing address.Įvery Door Direct Mail Retail lets you market your business to every address in the neighborhood without the need for addresses or names. If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you. USPS Postage for 18.3¢ and no mailing list! This way, you get the lowest postage rate, and you know that your direct mail is being delivered quickly and efficiently. You can have your printing already prepared and shipped to you and dropped off directly at the post office. EDDM Retail can be mailed from any post office and you can pay for postage with cash, check or debit card. No need to go through the challenge of finding and understanding how to work with a business mail entry unit. ![]() This is over 3 times the size of a 4"圆" postcard and costs 9 cents less! You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request.Ī Mailing flat is at least 6.25"x9" or larger which means you have plenty of space to get your message to your customer. The post office is promoting what is called a simplified address so no mailing list is needed. No Mailing List needed for Every Door Direct Mail: This annual fee has been waived to mail EDDM Retail. When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. No Postage Permit Required for Every Door Direct Mail: ![]()
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